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Plain-English, practical guides for people who sell to UK businesses by phone: the rules, the lists, and what to say. Written by the Patchline team, with links to the official sources. None of it is legal advice.
The rules
Guide · rules
Who you can call, which register applies to sole traders, partnerships and companies, what you must say on the call, and where Ofcom comes in. With links to the ICO, TPS and Ofcom.
Guide · diallers
Silent and abandoned calls, the 3% figure, the information message, the 72-hour rule and the 15-second ring, and what's uncertain about how Ofcom treats them today.
The work
Guide · lists
Using Google Maps and Companies House to build a list of local businesses with a phone number and a decision maker's name, then screening and prioritising it.
Guide · scripts
A call structure that respects the rules, openers you can adapt, and honest answers to the objections every UK caller hears.
FAQ
No. They summarise official guidance in plain English and link to it. Rules change and every business is different, so check the ICO, TPS and Ofcom sources and take legal advice if you're unsure.
The Patchline team, who build the cold calling CRM. Where we describe what Patchline does, we say so; everything else applies whatever software you use.
Each guide shows the date it was last checked. If you spot something out of date, email hello@patchline.co.uk.
Patchline screens TPS/CTPS, keeps calling hours and runs auto-dial within Ofcom's limits.